Arena
United Kingdom
Short on amenity space and no longer up to modern standards, this esteemed venue needed a facelift. So BAM was appointed to transform the Arena. Almost every area of the venue has been revamped, from front of house to backstage. BAM also created the striking new external façade which includes three 'Sky Needles' and a scrolling light display that has redefined the Arena in its canalside setting.
Project details
Client
NEC Group
Year of completion
2014
Location
Birmingham